If your goal is to have a positive impact on your visitors, you must ask yourself: “How fast is my website, and what can I do to improve it?” Studies found that over 2/3 of users perceive businesses based on their site’s performance. The first impression is paramount for businesses. Slow speed is the main cause of 75% canceled and uncompleted online purchases. Cart abandonment directly links to website performance. Slow performance is disastrous for online shopping platforms.For every $10,000 you make per month, one extra second takes away another $700. If that doesn’t paint you a gloom picture, think about this way. Every extra second wasted waiting for a platform means 7% less in conversions.

It negatively impacts conversion rates.Statistics show that every fourth visitor leaves a platform that takes over four seconds to load. If you own a website, you need to understand the importance of website load speed and how crucial it is for users. Website speed is one of the main driving factors for user retention, conversion rates, and SEO ranking. Perhaps, they are going to enjoy the website’s aesthetics and neat functionality.īut do you want to know what they definitely don’t want to do on a website? The answer is simple: to wait while it loads. What do visitors expect to see after following on a link? You might expect that they would like to find new useful information. How Website Speed Affects Its Performance?

Website speed test google